How To Start Affiliate Marketing In Nigeria

Ogbonna Ohakwe November 15, 2023 No Comments

How To Start Affiliate Marketing In Nigeria

In this guide today, I will be talking about how to start affiliate marketing in Nigeria and how you can make money with affiliate marketing in Nigeria as a beginner.

Affiliate marketing is one of the many ways to make money online in 2023 in Nigeria. If you are looking for what you can do with your smartphone and data to earn some cool bucks from the comfort of your home, then affiliate marketing is worth the trial.


In this article, we have researched and compiled all the information you may need to get started with affiliate marketing as a beginner in Nigeria. Kindly read down and pay close attention. In case of confusion, feel free to ask questions in the comments section. Let’s get started!

Click here to start affiliate marketing on SellPass and make money daily.

What is Affiliate Marketing & How To Start Affiliate Marketing In Nigeria?

Affiliate marketing is a type of marketing arrangement where people get paid for referring the services and products of other companies to those who need them.

They get paid their commission, which could be between 1% and 20% or even more. This commission could be based on each sale, click, or referral. 

Those who refer products or services of others to their targeted customers to get a commission are known as affiliates or affiliate marketers.

What Does An Affiliate Marketer Do?

The primary work of an affiliate marketer is to refer products or services of other companies to customers for purchases, and they get paid a commission on each sale.

Affiliate marketers have customized affiliate links through which customers can make purchases.

There are many affiliate marketing websites, programs, or platforms you can join as a beginner. We will explain them in the subsequent headings.

How To Start Affiliate Marketing In Nigeria?

If you want to become an affiliate marketer in Nigeria, then you must be ready to put in the work, as it is not an effortless way to make money online.

Here are the steps to becoming a high-income earner in affiliate marketing:

  • Define your niche
  • Research affiliate programs 
  • Choose the right products or services 
  • Set realistic goals
  • Build your online presence 

Step 1– Define Your Niche

You cannot sell or promote all products or services. You have to carve out a niche for yourself. By defining your niche, you know the exact audience to target and the products and services to sell to them.

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The three hot affiliate marketing niches include health, wealth, and relationships. You can offer products and services to solve problems in these niches or any other niche you are passionate about.

Step 2: Research Affiliate Programs

After choosing your niche, the next step is researching affiliate marketing programs, platforms, or websites. 

While researching, take note of the terms and conditions of each platform, the mode of receiving payments, and the credibility of the programs. After that, proceed to choose one or two programs.

It is important to note that familiarizing yourself with the program will speed up your process.

Step 3: Choose The Right Products And Services 

After choosing a profitable niche and suitable program(s), take your time to review the products and services that match up with the needs of your audience.

The product or service must solve one of the pressing needs of your audience. 

Again, check out the commission for each product or service sale and ensure it is convenient for you.

Step 4: Set Realistic Goals

Now that you have signed up for an affiliate program and a suitable product and service for your audience, proceed to set goals.

How much do you want to make per month on average? How many sales will generate such an amount?

Break it down into daily, weekly, and monthly goals. For example, if you want to make N500,000 monthly by selling a health product worth N50,000 with a 20% commission,

You must make at least two sales in a day and 14 sales in a week.

20% of 50,000 = N10,000

A day= N20,000 (10×2)

A week = N140,000 (20,000 × 7)

A month = N560,000 (140,000 × 4)

If you exclude your expenses, you may have approximately a whopping profit of N500,000 in a month!

Step 5– Build Your Online Presence

Building a strong and influential presence online will help you cash out big time with affiliate marketing. The more presence or visibility you have, the more sales you make.

You can build your online presence through:

  • Creating a blog or website
  • Optimizing your articles for Search Engine Optimization (SEO)
  • And building a strong social media presence.

Top 9 Affiliate Marketing Programs In Nigeria For Beginners

Here are some affiliate marketing programs in Nigeria;

  • Jumia Affiliate Program 
  • Konga Affiliate Program
  • PayPorte Affiliate Program 
  • Web4Africa  Affiliate Program
  • Wakanow Affiliate Program
  • VConnect Affiliate Program
  • WhoGoHost Affiliate Program
  • Bet9ja Affiliate Program
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Carefully research each affiliate program and consider their commission rates, average order value (AOV), and lifetime commissions.

Top 6 International Affiliate Marketing Programs

You do not have to limit yourself to affiliate marketing programs in Nigeria. You can also try international networks. Here are some of them:


  • Amazon Associates 
  • eBay Partner Program
  • ClickBank
  • Commission Junction (CJ)
  • Awin
  • ShareASale

Click here to start affiliate marketing on SellPass and make money daily.

How To Promote Your Affiliate Products 

Having selected a program or platform for your affiliate marketing, the next step is to devise means to promote your products or services to reach your goals. 

1. Content Creation Strategies 

You can create strategic content to promote your products. Here are some content creation strategies:


  • Write informative, engaging, and SEO-optimized articles or blog posts that provide value to your audience. Incorporate affiliate product recommendations naturally within the content.


  • Create in-depth, unbiased product reviews that highlight the benefits, features, and drawbacks of the affiliate products. Include your affiliate links.


  • Develop tutorials or how-to guides demonstrating how to use the affiliate products effectively. Show real-world applications.

2. Email Marketing

Another way to promote your promotion and smash your financial goals is through email marketing. Build an email list of subscribers interested in your niche. Send targeted email campaigns that include affiliate product recommendations, special promotions, and value-added content. Use email marketing platforms like MailChimp or ConvertKit to manage your email list and automate email campaigns.

3. Social Media Promotion

Social media is a great marketing tool. Leverage social media platforms popular in Nigeria, such as Facebook, Twitter, Instagram, and LinkedIn, to share affiliate product recommendations. Use appealing images and videos to showcase products. Platforms like Instagram and Pinterest are excellent for this purpose. 


Most importantly, maintain a consistent posting schedule and engage with your audience. Share your personal experiences with affiliate products.

4. Paid Advertising (Running Ads)

If your budget allows, you can explore paid advertising methods such as Google Ads, Facebook Ads, or Instagram Ads to reach a broader audience. And ensure that your ad campaigns are well-targeted to maximize ROI.

How To Leverage SEO For Affiliate Marketing 

SEO is an essential aspect of affiliate marketing. Here is how to utilize SEO to make more sales as an affiliate marketer:

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  • Utilize keyword research tools such as Google Keyword Planner, Ubersuggest, or Ahrefs to get appropriate keywords in your niche.


  • Focus on long-tail keywords specific to the products or services you’re promoting. These often have less competition and can yield highly targeted traffic.


  • Create high-quality, informative, and relatable content that genuinely helps your audience and strategically places your chosen keywords in the title, headings, and throughout the body.
  • Interlink your articles to improve the user experience and ensure your site is mobile-friendly.


  • Build high-quality backlinks from reputable websites in your niche. Guest posting, content outreach, and collaboration can help you acquire backlinks.


  • Engage on social media platforms to generate signals of content popularity and relevance.


  • Continuously update and refresh your content to keep it relevant and informative. Outdated content can negatively affect your rankings.

What Are The Challenges Of Most Affiliate Marketers?

Most affiliate marketers encounter the following problems:


  • Rejections
  • Low conversion rate
  • Technical issues.


To be successful as an affiliate marketer, you must learn to deal with rejections, invest heavily in marketing strategies, and ensure that all technical issues are well managed.

Frequently Asked Questions

1. What is the best affiliate marketing program to join in Nigeria?

The best affiliate marketing program to join in Nigeria is Jumia. It is the number-one affiliate marketing platform in Nigeria. It has been in operation for years.

2. How much does it cost to learn affiliate marketing in Nigeria?

First, you can learn affiliate marketing for free on different channels on YouTube and by following the guide in this article. 

However, there are also paid courses from top affiliate marketers with different price tags.


Affiliate marketing is very lucrative. You can cash out big time from it and take care of yourself, family, and friends while still having a budget for yourself and other ventures.

As a beginner in Nigeria, you must understand that affiliate marketing is not an effortless way to make money. You must be committed to the process.

By defining your niche, choosing the right platform or program and product, and applying all the strategies explained earlier, you will get to the top. Good luck with your pursuit of financial freedom!

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